Dana Leis-Goodman
Founder / Sales Representative
Dana graduated with a Bachelor of Science in Interior Design from the University of Minnesota.
After graduation, Dana started her career as an Outside Sales Associate for Holly Hunt. She spent three years learning the design industry and sharing her knowledge of furniture, lighting, and textiles with designers throughout the Midwest.
The next chapter of her career took Dana to a small startup lighting company, Hennepin Made. She spent six years developing their trade program while building and fostering their rep distribution network throughout the US.
In January 2022, she decided it was time to build something of her own. With her love for design, products, and most importantly relationships, she launched Vida Design Resource.
Kelly Pohlman
Sales Representative
Kelly graduated with a Bachelor of Science in Landscape Architecture from Iowa State University. Upon graduating, Kelly moved to Washington D.C. to pursue her landscape architecture career. During her six years working as a designer, she found enjoyment in creating visual interest in the outdoor built environment, and enhancing the human experience with texture, material, and lighting elements.
Working alongside various product representatives, her interest grew specifically in lighting. From there, she became a lighting sales associate for commercial interiors and exteriors in the D.C., Maryland, and Virginia area. She enjoys collaborating with and educating interior designers, architects, landscape architects, and engineers by using both her design sense/skills and product knowledge.
With their Midwest roots calling them home, Kelly and her husband welcomed the opportunity to relocate to the Madison, Wisconsin area. Kelly is excited to join the team at Vida Design Resource and expand her product offerings for the design community.
Outside of work, Kelly can be found cooking up a new recipe in her kitchen, riding bikes, camping, or catching a live music show.